Web Survey Bibliography
The Internet has become an increasingly popular avenue for data collection. Online surveys have many advantages, such as cutting the costs of printing and mailing surveys and reducing time for data collection and entry (Kaplowitz et al. 2004). However, online surveys have disadvantages (Schonlau et al. 2002); most notable being the low response rates relative to other modes of data collection (Hoonakker and Carayon 2009). With growing interest in the use of online surveys (Sue and Ritter 2011), research needs to clarify ways to increase response rates for this survey mode.
The literature identifies several factors that increase response rates for other survey modes, including prenotification (Fox et al. 1988). Notifying participants of a study in advance may increase response rates by alerting individuals that they have been selected as participants and increasing the legitimacy of the study (Fox et al. 1988). One way to inform participants of a study is via mailed introductory postcards. This form of prenotification has been found to increase response rates for both mail (Whiteman et al. 2003) and telephone (Iredell et al. 2004) survey modes. It is less clear whether introductory postcards function similarly for online surveys. What research does exist is inconsistent, with some studies reporting no difference between mail and e-mail prenotification on online survey response rates (Porter and Whitcomb 2007), while other studies suggest that mail prenotification is even less effective compared to e-mail prenotification (Schaefer and Dillman 1998). Other research has focused on differences between introductory postcards and no prenotification at all, generally finding that postcards have the potential to increase response rates for online surveys (Kaplowitz et al. 2004). Overall, findings are inconclusive. Given the costs associated with mail prenotification, additional research on the effectiveness of introductory postcards for online survey response rates is needed.
The purpose of this study was to test whether using an introductory postcard increased the response rate for an online survey among recent alumni from the University of Nevada, Reno (UNR). The Center for Research Design and Analysis (CRDA) at UNR conducts an annual survey of alumni one year after graduation to document graduates’ employment and/or educational standings and to assess how well major programs prepare graduates for life after college. Degree programs, departments, and colleges at UNR use alumni feedback to determine how well educational goals are being met and determine if changes should be made. For this study, one group of randomly-assigned alumni was sent an introductory prenotification postcard, while the second group did not receive a prenotification.
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Web survey bibliography (149)
- A Meta-Analysis of the Effects of Incentives on Response Rate in Online Survey Studies; 2017; Mohammad Asire, A.
- Sampling Methods for Online Surveys; 2017; Fricker, R. D.
- Influence of Importance Statements and Box Size on Response Rate and Response Quality of Open-Ended...; 2016; Kumar Chaudhary, A.; Israel, G. D.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- Effect of a Pre-Paid Incentive on Response Rates to an Address-Based Sampling (ABS) Web-Mail Survey; 2016; Suzer-Gurtekin, Z.; Elkasabi, M.; Liu, Me.; Lepkowski, J. M.; Curtin, R.; McBee, R.
- Mode Effect and Response Rate Issues in Mixed-Mode Survey Research: Implications for Recreational Fisheries...; 2016; Wallen, K. E.; Landon, A. C.; Kyle, G. T.; Schuett, M. A.; Leitz, J.; Kurzawski, K.
- Exploring Factors in Contributing Student Progress in the Open University; 2016; Arifin, M. H.
- The quality of responses to grid questions as used in Web questionnaires (compared with paper questionnaires...; 2015; Dominguez, J. A.; de Rada, V. D.
- Nonresponse Analysis and Adjustment in the Follow- Up Study of a National Cohort of Gulf War And Gulf...; 2015; Dursa, E.; Hammer, H.; Kolenikov, S.; Schneiderman, A. I.
- Nannies' Knowledge, Attitude, and Management of Food Allergies of Children: An Online Survey; 2015; Greiwe, J. C., Pazheri, F., Schroer, B.
- 640 Current trends in management of high-risk prostate cancer in Europe: Results of a web-based survey...; 2014; Briganti, A., Isbarn, H., Ost, P., Ploussard, G., Sooriakumaran, P., Van Den Bergh, R.C.N., Van Oort...
- Examining the Effect of Prenotification Postcards on Online Survey Response Rate in a University Graduate...; 2014; Lalasz, C. B., Doane, M. J., Springer, V. A., Dahir, V. B.
- Online Polls and Registration-Based Sampling: A New Method for Pre-Election Polling; 2014; Barber, M. J., Mann, C. B., Monson, J. Q., Patterson, K. D.
- Keeping Surveys Valid, Reliable, and Useful: A Tutorial; 2014; Greenberg, M. R., Weiner, M. D.
- Surveying Louisiana waterfowl hunters: Open web and random mail surveys produce similar responses to...; 2014; Laborde, L. P., Rohwer, F. C., Kaller, M. D., Reynolds, L. A.
- Accessing sexual health information online: use, motivations and consequences for youth with different...; 2014; Mitchell, K. J., Ybarra, M. L., Korchmaros, J. D., Kosciw, J. G.
- Efficiencies of Internet-Based Digital and Paper-Based Scientific Surveys and the Estimated Costs and...; 2014; Uhlig, C. E., Seitz, B., Promesberger, J., Eter, N., Busse, H.
- Does Survey Mode Still Matter? Findings from a 2010 Multi-Mode Comparison; 2014; Ansolabehere, S., Schaffner, B. F.
- Nonresponse and Mode Effects in Self- and Interviewer-Administered Surveys; 2014; Atkeson, L. R.; Adams, A. N.; Alvarez, M. R.
- Assessing Within-Household Selection Methods in Household Mail Surveys; 2014; Olson, K., Stange, M., Smyth, J. D.
- Invitation Design Elements in Web Surveys - Can One Ignore Interactions?; 2014; Mavletova, A. M., Deviatko, I., Maloshonok, N.
- The Effectiveness of Mailed Invitations for Web Surveys and the Representativeness of Mixed-Mode versus...; 2014; Bandilla, W., Couper, M. P., Kaczmirek, L.
- Accuracy of Within-household Selection in Web and Mail Surveys of the General Population.; 2014; Olson, K., Smyth, J. D.
- The effectiveness of recruitment strategies on general practitioner's survey response rates - a...; 2014; Pit, S. W., Pyakurel, S., Vo, T.
- Confirmation Bias in Web-Based Search: A Randomized Online Study on the Effects of Expert Information...; 2014; Schweiger, S., Oeberst, A., Cress, U.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The internet user profile of Italian families of patients with rare diseases: a web survey; 2013; Tozzi, A. E., Mingarelli, R., Agricola, E., Gonfiantini, M., Pandolfi, E., Carloni, E., Gesualdo, F.,...
- A Comparison of Results from a Spanish and English Mail Survey: Effects of Instruction Placement on...; 2013; Wang, K., Sha, M.
- Intra-individual variation of extreme response style in mixed-mode panel studies; 2013; Aichholzer, J.
- Decision making in web survey participation of undergraduate students; 2013; Fan, W.
- Recruitment strategies of methamphetamine-using men who have sex with men into an online survey; 2013; Wilkerson, J. M., Shenk, J. E., Grey, J. A., Rosser, B. R. S., Noor, S. W.
- When to and When Not to Conduct a Web Survey; 2013; Barna, A.
- Issues of Coverage and Sampling in Web Surveys for the General Population; 2013; Lynn, P.
- Attitudes of Nebraska Residents on Nebraska Water Management; 2013; Dillman, D. A., Edwards, M. L.
- Permission email messages significantly increase gambler retention; 2013; Jolley, W., Lee, A., Mizerski, R., Sadeque, S.
- The smart(phone) way to collect survey data; 2013; Stapleton, C.
- Survey quality prediction system 2.0; 2013
- The E-Interview in Qualitative Research; 2013; Bampton, R., Cowton, C., Downs, Y.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Sensitive topics in PC Web and mobile web surveys: Is there a difference? (presentation); 2012; Mavletova, A. M., Couper, M. P.
- The effects of item saliency and question design on measurement error in a self-administered survey; 2012; Stern, M. J., D., Mendez, J. D.Smyth, J. D.
- The cross platform report. Q2 -2012 - US; 2012
- Mobile email opens report 2nd half 2011; 2012
- Boosting Web pick-up Rates by referring to Compliance Principles ; 2012; Falnes-Dalheim, E., Haraldsen, G., Sundvoll, A.
- E-Mail Surveys; 2012; Mesch, G.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.